Visible to Pro and Elite Insiders.

No marks for elegant titling

[wpv-post-taxonomy type="topic" separator=" "] [wpv-post-taxonomy type="category"] [wpv-post-title] Its former name was the Bayview Place DC Payments Open presented by Times Colonist - not likely to win any awards for elegance. But the new name for the Mackenzie Tour PGA Tour Canada stop is no better: the Bayview Place Cardtronics Open presented [...]

2017-05-01T15:23:19+00:00 May 1st, 2017|Pro|0 Comments

Partnerships help elevate the shopping experience at Toronto’s Yorkdale

[wpv-post-taxonomy type="topic" separator=" "] [wpv-post-taxonomy type="category"] [wpv-post-title] Virtual retailers may claim an advantage over their bricks-and-mortar competitors in terms of convenience, price and possibly even selection, but what they can't offer is experience. Toronto's Yorkdale Shopping Centre has been cultivating brand partnership to elevate the Yorkdale shopping experience, first with [...]

2017-05-01T01:02:34+00:00 May 1st, 2017|Pro|0 Comments

Kia will drive home the message of Special Olympics

[wpv-post-taxonomy type="topic" separator=" "] [wpv-post-taxonomy type="category"] [wpv-post-title] John Adzija , National Manager of Corporate Communications and Partnerships for Kia Canada, frames the company's new three-year partnership with Special Olympics Canada within its corporate social responsibility mandate. The agreement was signed in January and announced March 28 during the Vancouver Auto Show. [...]

2017-04-15T22:20:26+00:00 April 15th, 2017|Pro|0 Comments

Old school sponsorship

[wpv-post-taxonomy type="topic" separator=" "] [wpv-post-taxonomy type="category"] [wpv-post-title] You can't buy a new Peugeot off the lot in Canada. You haven't been able to since the early 1990s, but that hasn't stopped Europe's second-largest carmaker from scooping up the automotive category at the Rogers Cup men's tennis tournament. The tournament alternates between [...]

2017-04-15T21:41:12+00:00 April 15th, 2017|Pro|0 Comments

Program helps ease the stress of flying

[wpv-post-taxonomy type="topic" separator=" "] [wpv-post-taxonomy type="category"] [wpv-post-title] Aéroports de Montréal (Montreal-Trudeau Airport) and a long list of partners joined together on April 2 for the fifth edition of the Premium Kids program, an airport-process familiarization day for children with autism spectrum disorders (ASDs) or functional limitations. Nearly a hundred children accompanied [...]

2017-04-15T21:25:05+00:00 April 15th, 2017|Pro|0 Comments

The challenge of western lifestyle sponsorship in Alberta

[wpv-post-taxonomy type="topic" separator=" "] [wpv-post-taxonomy type="category"] [wpv-post-title] The April 2016 issue of TSR included two stories with a rodeo theme, neither of which was particularly uplifting. One was the impasse seemingly reached between the Canadian Finals Rodeo (CFR) and Oilers Entertainment Group, owners of Edmonton's new Rogers Place arena. Its former home, Northlands Arena, was slated for a major [...]

2017-04-15T21:06:57+00:00 April 15th, 2017|Pro|0 Comments