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Hydro Québec sponsors electric vehicle race

[wpv-post-taxonomy type="topic" separator=" "] [wpv-post-taxonomy type="category"] [wpv-post-title] There will be no roar of high-performance engines and thick smell of oil and fuel at the inaugural Montreal ePrix this summer. Formula E is a new property of FIA (Fédération internationale de l'automobile), featuring electric vehicles. The series was launched in 2014 [...]

2017-05-01T15:41:59+00:00 May 1st, 2017|Insiders|0 Comments

Budweiser, StubHub, appeal to Habs fans

[wpv-post-taxonomy type="topic" separator=" "] [wpv-post-taxonomy type="category"] [wpv-post-title] You wouldn't really expect Budweiser to allow an NHL playoff season to pass without a bit of gentle ambush marketing, now would you? Even though they lost NHL rights to Molson Coors in a 2011 court battle, Labatt has continued to wage a [...]

2017-05-01T14:57:37+00:00 May 1st, 2017|Insiders|0 Comments

The Canadian Sponsorship Landscape Study

[wpv-post-taxonomy type="topic" separator=" "] [wpv-post-taxonomy type="category"] [wpv-post-title] As has been its practice for the past several years, the authors of the Canadian Sponsorship Landscape Study have parted the curtain on results at the CSFX conference even though the survey is still soliciting responses. The survey will remain open until July [...]

2017-05-01T14:39:23+00:00 May 1st, 2017|Insiders|0 Comments

National Track League confronts a new hurdle

[wpv-post-taxonomy type="topic" separator=" "] [wpv-post-taxonomy type="category"] [wpv-post-title] The National Track League (NTL) will run this year as a three-event circuit and then assess its sustainability. The league, a property of Athletics Canada, was launched in 2011 as a competitive vehicle that would raise the profile of Canadian track athletes in [...]

2017-05-01T01:07:12+00:00 May 1st, 2017|Insiders|0 Comments

Vaughan opens its partnership office

[wpv-post-taxonomy type="topic" separator=" "] [wpv-post-taxonomy type="category"] [wpv-post-title] The Ontario city of Vaughan has formally christened its partnership webpage and opened its municipal partnership office headed by former TIFF sponsorship manager Katie Maginn. The city anticipates the program will raise $2.5 million by 2026, and will gross $1 million annually thereafter. According to city [...]

2017-04-15T22:11:02+00:00 April 15th, 2017|Insiders|0 Comments

New duds for top golfers and tournament staff

[wpv-post-taxonomy type="topic" separator=" "] [wpv-post-taxonomy type="category"] [wpv-post-title] Adidas Golf, already the official apparel partner of Golf Canada's Golf Fore the Cure program, has signed as the official apparel and headwear outfitter for Golf Canada's National Team Program. The adidas Golf performance products will be worn by Team Canada athletes, coaches and [...]

2017-04-15T21:11:31+00:00 April 15th, 2017|Insiders|0 Comments