2017 SMCC Sponsorship Marketing Awards

//2017 SMCC Sponsorship Marketing Awards

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TSR was there, at the sold-out 2017 Sponsorship Marketing Awards ceremony in Toronto on April 20 at a packed 99 Sudbury. The annual awards honour top tier properties, brands and companies that have positively shifted the landscape of sponsorship marketing by forging meaningful connections with communities across Canada and elevating business standards to drive brand and business results.

This year witnessed a record number of case award submissions and a first-ever individual induction into the SMCC Hall of Fame.

For those of you who weren’t there, here’s what you missed:Sponsorship Marketing Council of Canada Logo

Arts & Culture
Gold: Sun Life Financial Musical Instrument Lending Library Program
Award of Distinction: Scotiabank Giller Prize

Best New Initiative
Gold: RBC Training Ground
Award of Distinction: Oasis Financière Sun Life de la Baie de Beauport

Best New Innovation
Gold: Canadian Tire’s Red Door to Rio Activation

Cause
Gold: BMO Walk so Kids Can Talk Sponsorship
Award of Distinction: Sun Life Financial Teams Up Against Diabetes

Events & Festivals
Gold: Bud Light at Bud Light Digital Dreams 2016
Award of Distinction: Rogers Hometown Hockey

Sports
Gold: BMO NBA All-Star Sponsorship
Awards of Distinction:
LG Electronics Canada Inc. with Toronto Raptors Cory Joseph
Sport Chek Olympic Partnership

Media
Gold: Two Oceans Sponsors the Bachelorette Canada
Award of Distinction: Dodge Caravan Kids & Rogers Hometown Hockey

Sustained Success
Gold: Scotiabank Giller Prize
Award of Distinction: RBC 2016 Olympic Campaign

Hall Of Fame
Brian Cooper

Property of the Year
Toronto Raptors

Agency of the Year
S&E Sponsorship Group Inc.

Best in Show
RBC Training Ground


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2017-05-01T14:20:06+00:00 May 1st, 2017|Elite|0 Comments

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