Monthly Archives: April 2017


A nice problem to have

[wpv-post-taxonomy type="topic" separator=" "] [wpv-post-taxonomy type="category"] [wpv-post-title] The runaway success of GoDaddy Canada's Ittybittyballers campaign with Toronto Raptors star Jonas Valanciunas left it with a problem: so now what? The program, described in detail in the January 2017 issue of TSR, saw GoDaddy draw upon its Raptors partnership to secure [...]

2017-04-15T23:22:12+00:00 April 15th, 2017|Elite|0 Comments

Kia will drive home the message of Special Olympics

[wpv-post-taxonomy type="topic" separator=" "] [wpv-post-taxonomy type="category"] [wpv-post-title] John Adzija , National Manager of Corporate Communications and Partnerships for Kia Canada, frames the company's new three-year partnership with Special Olympics Canada within its corporate social responsibility mandate. The agreement was signed in January and announced March 28 during the Vancouver Auto Show. [...]

2017-04-15T22:20:26+00:00 April 15th, 2017|Pro|0 Comments

Vaughan opens its partnership office

[wpv-post-taxonomy type="topic" separator=" "] [wpv-post-taxonomy type="category"] [wpv-post-title] The Ontario city of Vaughan has formally christened its partnership webpage and opened its municipal partnership office headed by former TIFF sponsorship manager Katie Maginn. The city anticipates the program will raise $2.5 million by 2026, and will gross $1 million annually thereafter. According to city [...]

2017-04-15T22:11:02+00:00 April 15th, 2017|Insiders|0 Comments

Old school sponsorship

[wpv-post-taxonomy type="topic" separator=" "] [wpv-post-taxonomy type="category"] [wpv-post-title] You can't buy a new Peugeot off the lot in Canada. You haven't been able to since the early 1990s, but that hasn't stopped Europe's second-largest carmaker from scooping up the automotive category at the Rogers Cup men's tennis tournament. The tournament alternates between [...]

2017-04-15T21:41:12+00:00 April 15th, 2017|Pro|0 Comments

TTG shows faith in Alberta

[wpv-post-taxonomy type="topic" separator=" "] [wpv-post-taxonomy type="category"] [wpv-post-title] TTG Canada and its subsidiary TORQUE Strategies are staring down Alberta's struggling economy, opening a TORQUE Strategies office in Calgary on April 3. TTG, formerly the TwentyTen Group, grew out of the sponsorship marketing team at the 2010 Vancouver Winter Olympics. It has since [...]

2017-04-15T21:40:56+00:00 April 15th, 2017|Elite|0 Comments

Program helps ease the stress of flying

[wpv-post-taxonomy type="topic" separator=" "] [wpv-post-taxonomy type="category"] [wpv-post-title] Aéroports de Montréal (Montreal-Trudeau Airport) and a long list of partners joined together on April 2 for the fifth edition of the Premium Kids program, an airport-process familiarization day for children with autism spectrum disorders (ASDs) or functional limitations. Nearly a hundred children accompanied [...]

2017-04-15T21:25:05+00:00 April 15th, 2017|Pro|0 Comments

New duds for top golfers and tournament staff

[wpv-post-taxonomy type="topic" separator=" "] [wpv-post-taxonomy type="category"] [wpv-post-title] Adidas Golf, already the official apparel partner of Golf Canada's Golf Fore the Cure program, has signed as the official apparel and headwear outfitter for Golf Canada's National Team Program. The adidas Golf performance products will be worn by Team Canada athletes, coaches and [...]

2017-04-15T21:11:31+00:00 April 15th, 2017|Insiders|0 Comments

The challenge of western lifestyle sponsorship in Alberta

[wpv-post-taxonomy type="topic" separator=" "] [wpv-post-taxonomy type="category"] [wpv-post-title] The April 2016 issue of TSR included two stories with a rodeo theme, neither of which was particularly uplifting. One was the impasse seemingly reached between the Canadian Finals Rodeo (CFR) and Oilers Entertainment Group, owners of Edmonton's new Rogers Place arena. Its former home, Northlands Arena, was slated for a major [...]

2017-04-15T21:06:57+00:00 April 15th, 2017|Pro|0 Comments