[wpv-post-taxonomy type="topic" separator=" "] [wpv-post-taxonomy type="category"] [wpv-post-title] The runaway success of GoDaddy Canada's Ittybittyballers campaign with Toronto Raptors star Jonas Valanciunas left it with a problem: so now what? The program, described in detail in the January 2017 issue of TSR, saw GoDaddy draw upon its Raptors partnership to secure [...]
[wpv-post-taxonomy type="topic" separator=" "] [wpv-post-taxonomy type="category"] [wpv-post-title] John Adzija , National Manager of Corporate Communications and Partnerships for Kia Canada, frames the company's new three-year partnership with Special Olympics Canada within its corporate social responsibility mandate. The agreement was signed in January and announced March 28 during the Vancouver Auto Show. [...]
[wpv-post-taxonomy type="topic" separator=" "] [wpv-post-taxonomy type="category"] [wpv-post-title] The Ontario city of Vaughan has formally christened its partnership webpage and opened its municipal partnership office headed by former TIFF sponsorship manager Katie Maginn. The city anticipates the program will raise $2.5 million by 2026, and will gross $1 million annually thereafter. According to city [...]
[wpv-post-taxonomy type="topic" separator=" "] [wpv-post-taxonomy type="category"] [wpv-post-title] You can't buy a new Peugeot off the lot in Canada. You haven't been able to since the early 1990s, but that hasn't stopped Europe's second-largest carmaker from scooping up the automotive category at the Rogers Cup men's tennis tournament. The tournament alternates between [...]
[wpv-post-taxonomy type="topic" separator=" "] [wpv-post-taxonomy type="category"] [wpv-post-title] TTG Canada and its subsidiary TORQUE Strategies are staring down Alberta's struggling economy, opening a TORQUE Strategies office in Calgary on April 3. TTG, formerly the TwentyTen Group, grew out of the sponsorship marketing team at the 2010 Vancouver Winter Olympics. It has since [...]
[wpv-post-taxonomy type="topic" separator=" "] [wpv-post-taxonomy type="category"] [wpv-post-title] Aéroports de Montréal (Montreal-Trudeau Airport) and a long list of partners joined together on April 2 for the fifth edition of the Premium Kids program, an airport-process familiarization day for children with autism spectrum disorders (ASDs) or functional limitations. Nearly a hundred children accompanied [...]
[wpv-post-taxonomy type="topic" separator=" "] [wpv-post-taxonomy type="category"] [wpv-post-title] Adidas Golf, already the official apparel partner of Golf Canada's Golf Fore the Cure program, has signed as the official apparel and headwear outfitter for Golf Canada's National Team Program. The adidas Golf performance products will be worn by Team Canada athletes, coaches and [...]
[wpv-post-taxonomy type="topic" separator=" "] [wpv-post-taxonomy type="category"] [wpv-post-title] The April 2016 issue of TSR included two stories with a rodeo theme, neither of which was particularly uplifting. One was the impasse seemingly reached between the Canadian Finals Rodeo (CFR) and Oilers Entertainment Group, owners of Edmonton's new Rogers Place arena. Its former home, Northlands Arena, was slated for a major [...]